So about a month or so ago we shot a Cloverfield spoof with our commercial rep and another agency. It was used as a bumper for the Addy’s which is an awards ceremony for Print/Web/Video.

Watch the spot here: http://www385.pair.com/gideas/badgiant/

It was shot in a way to make it look cheap. Plus in post they messed with things to make it look more home-video like.

Also, the agency in charge of this entire piece is called Giant Ideas and their logo is the Easter Island Head (this will clarify the ending).

We shot/directed/edited. The effects were done by Jim Kreitzburg at Animal. Sound by Market Street Sound. The concept was created by Bryan Ward at Giant Ideas.